AP Stylebook - AP Style tip: Use a generic term, such as photocopy, not the trademark Xerox. Similarly Kleenex is a trademark for a brand of facial tissue. However dumpster, formerly a
![Rebecca Onion on Twitter: "Kleenex plea to journos, on back cover of CJR #WontSomebodyThinkOfTheBrand http://t.co/wkAMM74nqQ" / Twitter Rebecca Onion on Twitter: "Kleenex plea to journos, on back cover of CJR #WontSomebodyThinkOfTheBrand http://t.co/wkAMM74nqQ" / Twitter](https://pbs.twimg.com/media/BxhMfKZIIAAIb-l.jpg)
Rebecca Onion on Twitter: "Kleenex plea to journos, on back cover of CJR #WontSomebodyThinkOfTheBrand http://t.co/wkAMM74nqQ" / Twitter
![Kleenex Asks 'Where's Your Kleenex When You Need It?' In Multimillion Pound Commerical Programme | The Drum Kleenex Asks 'Where's Your Kleenex When You Need It?' In Multimillion Pound Commerical Programme | The Drum](https://media-assets-05.thedrum.com/cache/images/thedrum-prod/public-drum_basic_article-122527-main_images-K1--default--580.jpg)